We create cohesive brand identities — from logo systems and visual language to digital experiences — that communicate who you are and connect with the right audience. Based in Bali, serving clients worldwide.
Brand identity work delivers the most value at specific business moments.
You are about to go to market and need a visual identity that looks credible, distinctive, and intentional — not generic.
Your current brand no longer reflects where the business is. You need an updated identity that matches your current positioning and audience.
You are building a digital product and need a brand system — not just a logo — that works consistently across your app, website, and marketing materials.
Our brand identity process moves from strategy to execution, with clear checkpoints throughout.
We learn your business, audience, competitors, and goals. We define your positioning, key messages, and the emotional territory your brand should own before any visual work begins.
We present two or three distinct visual directions — moodboards and early concept sketches — to align on the right aesthetic before committing to full execution.
We design your logo system, colour palette, typography, and supporting visual elements. We present these together as a coherent system, not isolated assets.
We refine based on your feedback across structured rounds. Each round narrows in on the final result rather than starting over — keeping the process efficient and purposeful.
We deliver a brand guidelines document, all logo files in every format needed, and a usage guide so your team and any future partners apply the brand consistently.
Designed by Putri Gunawan and Dika at Agara.
What clients ask before starting a brand identity project.
Brand identity design is the process of creating the visual and verbal system that represents your business — including your logo, colour palette, typography, tone of voice, and usage guidelines. It goes beyond a logo: it defines how every touchpoint with your audience looks, feels, and communicates.
A logo is a single mark or symbol. A brand identity is the full system that surrounds and supports it — including colour palette, typography, imagery style, tone of voice, and guidelines for applying them consistently. A logo without a brand system often looks inconsistent across different touchpoints.
A typical Agara brand identity project includes brand strategy, logo design with primary and secondary variants, colour palette, typography selection, iconography or illustration style, brand guidelines document, and digital asset delivery. The exact scope depends on your business stage and what you already have.
A full brand identity project at Agara typically takes 4–8 weeks from kick-off to final delivery. The timeline depends on the scope, the number of revision rounds, and how quickly feedback is provided. We set clear milestones at the start so you always know where the project stands.
Yes. Agara works with both new businesses building a brand from scratch and established brands that need a refresh or system extension. We assess what is working, what is not, and propose the minimum changes that will make the biggest difference — without unnecessary overhaul.
Apply your brand consistently across digital product interfaces and user experiences.
Custom illustrations that extend your visual identity and give your brand a unique voice.
Build a website or web product that brings your brand identity to life online.
Tell us about your business and we will show you how a cohesive brand identity can make every customer touchpoint more effective.
Start the Conversation