We create brand identities for startups and growing businesses — logo systems, visual language, typography, and brand guidelines that work across every digital touchpoint. Strategy first, execution second. Based in Bali, serving clients in Australia, Southeast Asia, Europe, and the US. Projects complete in 4–6 weeks.
Brand identity work delivers the most value at specific moments in a business's life.
You are about to launch and need a visual identity that looks credible, distinctive, and intentional — not templated or generic. Investors, early customers, and partners will form an impression of your business from your brand before they ever use your product.
You are building an app, SaaS platform, or web product and need a brand system — not just a logo — that works consistently inside the product UI, on the marketing site, in pitch decks, and across digital ads. Agara designs brand systems built to live in digital environments first.
Your current brand was built fast, early, and cheap. It no longer reflects where the business is. You need an updated identity that matches your current positioning and audience — without losing what customers already recognise.
You have a working product and brand in one market and need a refreshed identity that reads clearly to AU, EU, or US audiences. Agara works in English and understands what quality benchmarks international buyers expect.
Every Agara brand identity project produces a complete, usable system — everything your team and future partners need to apply the brand correctly.
We define where your brand sits in the market, who it speaks to, and what it should make people feel. This guides every visual decision that follows.
Primary logo, secondary variants (horizontal, stacked, icon-only), and a monochrome version. Delivered in all formats: AI, SVG, PNG, PDF.
Primary and secondary colours with HEX, CMYK, and RGB codes. Usage rules for digital and print applications.
Primary and secondary typefaces. Font pairing guide. Heading, body, and caption hierarchy with size and weight rules.
Supporting graphic elements, pattern or texture direction, and photography or illustration style — so your brand looks consistent beyond the logo.
A single reference document covering every usage rule. All final files organised and delivered in every format you will ever need — print-ready and digital-ready from day one.
Our brand identity process moves from research to delivery in structured stages, with clear checkpoints so you always know where the project stands.
We learn your business, audience, competitors, and goals in depth. We define your positioning, the emotional territory your brand should own, and the key messages it needs to communicate. No visual work starts until strategy is agreed.
We present two or three distinct visual directions — moodboards and early concept sketches — to align on the right aesthetic before committing to full execution. You choose a direction; we build from there.
We design the full visual system: logo with all variants, colour palette, typography, iconography, and supporting elements. Everything is presented together as a coherent system, not isolated assets.
Structured revision rounds narrow in on the final result. Each round builds on what came before — no starting over. Feedback from you shapes the final output directly.
We deliver the brand guidelines document, all logo files in every format needed, and a usage guide. Your team and any future partners can apply the brand correctly from day one.
Designed by Putri Gunawan and Dika at Agara.
Cost depends on scope — how much strategy work is needed upfront and how complete the visual system needs to be.
| Package | Cost (USD) | Timeline |
|---|---|---|
| Startup Identity | $3,000–$5,000 | 3–4 weeks |
| Full Brand Identity | $5,000–$12,000 | 5–7 weeks |
| Brand Refresh | $3,000–$8,000 | 3–5 weeks |
A boutique studio in Sydney or London doing equivalent work typically charges $10,000–$25,000. Agara delivers the same strategic depth and output quality at 40–60% less — because our operating costs are lower, not our standards.
Whether brand strategy is needed from scratch, complexity of the logo system, length of the brand guidelines document, and whether the identity needs to extend to a website or app (available as a combined project). We provide a fixed-scope quote before any work begins. No surprise invoices.
Most Bali branding studios target hospitality and tourism. Agara is different — and the difference matters if you are building a digital product or a tech startup.
Most Bali branding agencies design for hospitality and tourism — menus, villa brochures, signage. Agara designs brand systems that live in apps, SaaS dashboards, and web products. Putri Gunawan works across both brand identity and UI/UX design, which means your brand system is tested in product interfaces from the start.
We do not open Illustrator on day one. Discovery and positioning come first. Every visual decision — colour, typeface, form — is a strategic choice, not a style preference.
If you need your new brand applied to a website, web app, or mobile product, Agara can do it. No handoff between a design agency and a development agency. One studio, full execution.
40–60% less than equivalent studios in Australia or the UK. Same strategic depth, same delivery quality, without the agency overhead.
All briefs, revisions, and deliverables in English. Agara has worked with international clients since 2020. Video reviews, async feedback, and clear milestones — built for clients in AU, EU, and the US.
Property brand built from scratch. No existing brand, no website. Agara created the full identity — from logo to layout — then applied it to the website. One studio handled both design and development with no handoff.
View case studyTwo sister recruitment brands for the Australian market. Distinct visual identities designed to work together as a family. Strategy-led, clean, professional — built for an international audience.
View Realm case studyWhat clients ask before starting a brand identity project.
Brand identity design is the process of creating the complete visual and verbal system that represents a business — including logo, colour palette, typography, tone of voice, and usage guidelines. It goes beyond a logo: it defines how every touchpoint with your audience looks, feels, and communicates. A strong brand identity ensures your business looks consistent and intentional across your website, app, marketing materials, and social media.
A logo is a single mark or symbol that represents your business. A brand identity is the full visual system that surrounds and supports it — including colour palette, typography, iconography, imagery style, and guidelines for applying them consistently. A logo without a brand system often looks inconsistent across different touchpoints: your website looks different from your app, which looks different from your pitch deck. Brand identity solves that.
A standard Agara brand identity project includes: brand strategy and positioning, logo design with primary and secondary variants, colour palette with HEX/CMYK/RGB codes, typography selection and pairing guide, iconography or illustration style direction, brand guidelines document, and all final files in every format (AI, SVG, PNG, PDF). The exact scope is agreed in writing before work begins — no scope creep, no hidden deliverables.
A focused startup brand identity takes 3–5 weeks from kickoff to final delivery. A full brand identity with strategy, complete visual system, and comprehensive guidelines takes 5–8 weeks. The timeline depends on scope and how quickly feedback is provided at each stage. Agara sets clear weekly milestones so you always know where the project stands.
Yes. Agara works with both new businesses building a brand from scratch and established brands that need a refresh or system extension. We assess what is working, what is not, and propose the minimum changes that will make the biggest difference — without unnecessary overhaul. A brand refresh typically takes 3–4 weeks and costs less than a full identity project.
Brand identity design at Agara starts from $3,000 for a focused startup identity (logo, colour palette, typography, basic guidelines). A full brand identity with strategy, complete visual system, and comprehensive brand guidelines costs $5,000–$12,000. This is 40–60% less than equivalent boutique studios in Australia or the UK. We provide a fixed-scope quote before any work begins.
Yes. Agara specialises in brand identities for startups and digital product teams. Tech startup branding needs to work in digital environments first — inside an app UI, on a marketing website, in a pitch deck, across digital ads. Putri Gunawan leads brand identity and UI/UX design at Agara, which means your brand system is built to function in product interfaces from day one — not adapted awkwardly after the fact.
Yes. Because Agara covers brand identity, UI/UX design, and web and mobile development under one roof, your new brand can be applied directly to your website, web app, or mobile app by the same studio. No handoff between agencies, no lost context, no inconsistency between design and build.
→ See Web Development & SaaS or Mobile App Development.
Apply your brand consistently inside your product — screens, components, and user flows designed by the same team.
Custom illustrations that extend your visual identity and give your brand a voice no stock library can replicate.
Build a website or web product that brings your brand identity to life — same studio, no agency handoffs.
Tell us what you are building and where you are in the process. We will come back with a scope, timeline, and budget range within 48 hours.